Goals (UK audience)

  • Primary goal: what should a visitor do (call, email, book, buy, join a list)?
  • Who the site is for—location in the UK, sector, and typical customer.
  • One sentence that states why someone should choose you over alternatives.

Pages & structure

  • Home: clear offer above the fold; obvious next step.
  • Services or products: scannable sections; avoid walls of text.
  • About: trust—people, history, or process (what it is like to work with you).
  • Contact: phone, email, form, and service area if you work regionally.
  • Optional: pricing guide, FAQs, case studies, areas covered (great for local UK search), policies as needed.

Content readiness

  • Logo and brand colours (or agreement to define them as part of the project).
  • Photography: real premises, team, or quality stock—mobile hero images must be sharp and lightweight.
  • Testimonials or reviews you can publish (with permission).
  • UK specifics where relevant: company number, VAT if you show prices, regulated sectors (basic compliance—seek legal advice when unsure).

Forms & data (UK GDPR mindset)

  • Only ask for data you need; say what you will do with it.
  • Link to privacy information; cookie banner if you use non-essential cookies.
  • Spam protection on enquiry forms (honeypot or provider tool).

Technical go-live

  • HTTPS everywhere; correct domain (apex vs www—pick one primary for SEO).
  • Fast mobile load; legible text without zooming.
  • Analytics only if you will actually use the data (and disclose it).
  • 404 page that points visitors back to key pages.

Shoreline Systems works with UK-based clients only for web design and development. If this list surfaces gaps, tell us what you are trying to achieve—we can suggest a proportionate scope.