SHORELINE SYSTEMS — UK WEBSITE LAUNCH CHECKLIST (PLAIN TEXT)
https://shorelinesystems.co.uk/resources/website-launch-checklist
We work with UK-based clients only.

--- GOALS (UK AUDIENCE) ---
[ ] Primary goal: what should a visitor do (call, email, book, buy, join a list)?
[ ] Who the site is for — location in the UK, sector, typical customer.
[ ] One sentence: why choose you over alternatives.

--- PAGES & STRUCTURE ---
[ ] Home: clear offer above the fold; obvious next step.
[ ] Services/products: scannable; avoid huge walls of text.
[ ] About: trust — people, history, or how you work.
[ ] Contact: phone, email, form, service area if regional.
[ ] Optional: pricing guide, FAQs, case studies, areas covered.

--- CONTENT READINESS ---
[ ] Logo / brand colours (or plan to define in project).
[ ] Photography: real premises, team, or agreed stock.
[ ] Testimonials (with permission).
[ ] UK-specific: company number, VAT where relevant, regulated-sector basics (seek legal advice when needed).

--- FORMS & DATA (UK GDPR MINDSET) ---
[ ] Collect only what you need; explain how you use it.
[ ] Privacy info linked; cookie approach if using non-essential cookies.
[ ] Spam protection on forms.

--- TECHNICAL GO-LIVE ---
[ ] HTTPS; choose primary domain (apex vs www) for SEO.
[ ] Fast on mobile; readable text without zooming.
[ ] Analytics only if you will use it (and disclose).
[ ] Helpful 404 page.