WEBSITE BRIEF TEMPLATE — UK SMALL BUSINESS
(Complete and send to your agency or designer. Shoreline Systems serves UK-based clients only.)

1. BUSINESS SNAPSHOT
   Trading name:
   What you sell / deliver:
   Who buys it (consumers, businesses, sector):
   UK geography (nationwide / regions / local):

2. GOALS
   Primary success in the next 12 months:
   One thing the website must make easier:

3. AUDIENCE
   Typical visitor’s situation before they contact you:
   Main alternatives they consider:

4. MUST-HAVE VS NICE-TO-HAVE
   Must launch with:
   Can wait until after launch:

5. CONTENT & ASSETS
   Existing copy/photos/reviews (where they live today):
   Must be written from scratch:

6. FUNCTIONAL NEEDS
   Forms, CRM, bookings, payments, login, languages:
   Tools you already pay for (e.g. email marketing, CRM):

7. BRAND & DESIGN
   Logo exists (Y/N). Colours/fonts to keep or avoid:
   Sites you like (any sector) and why:

8. TIMELINE & BUDGET
   Ideal launch window:
   Budget bracket (helps filter realistic approaches):

9. COMPLIANCE NOTES (IF ANY)
   Regulated profession / sensitive data — who signs off copy?

10. CONTACT FOR THIS BRIEF
   Name, role, email, phone: